Highline Financial Services Essay

Every origination needs to separate themselves from their competition. From offering the newest and latest products to offering outstanding service. Highland Financial Services Itd. Is no different from other companies. Standing out from other organizations is critical for the company’s success. Managing partner Freddie Mack must use the information that he has been provided with to find if he may need to hire or layoff any personnel for the upcoming year. Doing this accurately will help the company reach their goals and insure the companies well being for the future. Freedie Mack will need to use moving average date technique. This technique that averages a number of recent values, updated as new values become available (Stevenson, 2012 p. 84). Freedie must use the following equation. Ft=Man= n E i-t At-i/n= At-n†¦+At-z+At-1/n. By taking amounts from each quarter in the corresponding service areas and dividing the values, Freedie will get the percent’s of growth. The example would be from year one, quarter one, service A and year two using service A quarter one (60/72=1.2% growth projection and then taking the 1.2% and multiplying this by 72). This would give the organization an 86 in service column A for year three, quarter one and so on for each quarter as we will see in the table below. Freedie would use this date to determine the growth or fall regarding the demand. He can use this to predict several years in the future using this technique. Using this technique is easy and easy to understand (Stevenson 2012, p.85). The observations from the technique are the service scores gradually are increasing with the average growth if 1.19% in service A, 1.15% growth in service B, and .98% in service C. Service A and B are growing at a higher pace, while service C is growing slower. To grow the service areas faster, Highland Financial Services Ltd. should offer higher service standards within the current service areas in the coming quarters and years. One option the company may want to explore is better training to up sell the better service package to their clients. This potentially would raise sales and allow them to hire more employees. Freedie should be concerned the organization is not growing in the service area C column. All but quarter three are down, the organization must do something to improve the service  for this quarter by looking into their operations strategy. Depending on what the companies current operations strategy is, they may want to revisit the strategy. Freedie must use up to date information on demand forecasting for the organization. One thing that they can do is use shorter time frames versus long term forecasting due to economy or other outside obstacles. Using short time frame forecasting will allow the organization flexibility if they need to adjust their forecast (Stevenson 2012, p.109). The organization should not layoff any personnel, but rather hire more staff for the business needs as they arise. While the trend shows a raise in service over the next year, they may want to plan for the future and look more into the next few years rather than just one year. Doing this will allow them to hire an appropriate amount of people and be able to train them to be ready for the upcoming business gain and future success of the business. Table below shows the forecast for Year 3 and the four quarters within the year. References: Stevenson, W, J. (2012) Operations Management, 11th edition, New York, N.Y: McGraw-Hill/Irwin.

Adjusting to Terrorism in the United States

After the terrorist attack of 9-11, the United States made several changes to policies concerning visitors into the United States. More attention is required at the borders, airports, mail system, and intranet to protect citizens of the United States against terrorism. In this paper, we will discuss a proposal to make the criminal justice agencies in the United States better prepared for terrorist attacks. Border Patrol is part of the criminal justice agency and responsible for protecting the borders of the United States against illegal immigrants from entering the U. S. without proper authorization. I would like to propose the United States completely fencing in our country instead of just fencing a third as we do presently. This will enable our agents to enforce the laws more effectively across the United States. Many borders are open along the Vermont and Canadian. People are able to cross the border without detection. People know there is nothing to stop them from traveling route 2 and disappearing (Peak 2010). This issue needs attention so all borders need patrolled equally to ensure the safety of the United States. The world's longest undefended border is between Canada and the United States. This runs along the 49th parallel of the west coast to Lake Superior and following natural boundaries for the remainder (International Boundary Commission 2011). Expense is a negative consequence to this proposal however, the money the United States saves in health care, education, and loss of employment caused by illegal immigrants will pay for the expansion of the border. Safety is the positive to the border issue, we have too many illegal people crossing into the United States and more force needs to take place in order to change the current situation. With more border protection, the United States can control drug traffic, human trafficking, and illegal aliens residing in the United States. Each year, according to the U. S. Customs, 60 million people come to the United States aboard 675,000 commercial and private flights. Six million arrive by sea and 370 million by land and 116 million vehicles cross the land borders with Canada and Mexico. It is estimated around 90,000 merchant and passenger ships enter U. S. ports. Each ship can carry more than 9 million shipping containers and 400 million tons of cargo. This voluminous trade, drug traffickers conceal cocaine, heroin, marijuana, MDMA, and methamphetamine shipments for distribution in U. S. neighborhoods (U. S. Drug Enforcement Agency 2004). The budget for this expansion will include more border patrol officers, weapons, artillery, material, and funding from the government. Each border needs supervisors to supervise the operation of each station. Each officer needs to go through a training period of 6 weeks before assigned to a duty station. The estimated cost for this project is 1. 5 billion dollars. In conclusion, our borders are unprotected around the United States and serious measure need taken to control the illegal aliens entering on a daily basis. Without proper patrol, the United States is at risk of all types of illegal operations coming in and going out of our country through ships, planes, and trains. This proposal will decrease the amount of illegal persons and merchandise transported across what is now unprotected by guards. References International Boundary Commission Canadian Info Retrieved from http://www.craigmarlatt.com/canada/canada;the_world/canada;us_border.html on January 31, 2011 Peak, K, 2010 Justice Administration: Police, Courts, and Corrections Management, Sixth Edition Published by Prentice Hall. By Pearson Education, Inc U.S. Drug Enforcement Agency Drug Trafficking in the United States 2004 Retrieved from http://www.policyalmanac.org/crime/archive/drug_trafficking.shtml on January 31, 2011

Business Management Assignment Example | Topics and Well Written Essays - 500 words - 1

Business Management - Assignment Example This in essence will enable the company remain competitive. Improving on the quality of the products and services extended to customers. High quality ensures that the services are able to be competitive in the market and in turn sell with ease expeditiously (Hauser, 2004). Referral system. The company will rely on the goodwill it enjoys from its royal customers, to refer new customers to the company. To achieve this objective effectively, the customers will be offered a bonus point for every referral they make. The accumulated point bonus will be used to acquire more web hosting airtime on top of what they will have purchased. A company puts together goals and objectives to be achieved by the employees. Therefore, they are the core and key to the realization of these goals and objectives. Regular seminars and training programs to be undertaken to acquaint the human resource of the company with the action plan. They will be trained on the role they are expected to plan. It’s a common belief in the field of management that failing to plan is planning to fail. However, it’s fully guaranteed that a plan will succeed as planned. Therefore, there is the need for a contingency plan to contain on the failure of plans and provide guidance when such a scenario occurs (Kurkarni, 2011). The company has put in place a monitoring and evaluation committee to review the implementation of the plan. Its mandate is to monitor the implementation of the plan and report any discrepancies and provide recommendations on the best way to handle

The Effects of the 2008 Financial Crisis on the Investment in the Gulf Essay

The Effects of the 2008 Financial Crisis on the Investment in the Gulf Area - Essay Example The 2008 financial crisis brought in its wake the reduced inflow of foreign direct investment (FDI) with a measure reduction observed in 2009. As per the Kuwait newspaper, Al-Qabas, as many as 675 real estate projects were cancelled in Gulf countries with almost 75 percent of them belonged to UAE – a large portion being in Dubai. Dubai's real estate market has been highly buoyant since last couple of years and almost 25 percent of its GDP comes through its real estate industry. It is imperative that property market in Dubai has seen its worst fall during the crisis period. In the aftermath of 2008 financial crisis, Oil prices plummeted significantly to reach $40 per barrel by December 2008. The countries under discussion heavily depend upon the income from exports of crude oil and their 50% of GDP, baring UAE, is generated from the oil economy. It is not surprising that fall in oil prices affected significantly the business of oil exporting countries such as Kuwait, Qatar, Oma n, Bahrain, UAE causing impact on investment scenarios in these countries. Impact of 2008 Financial Crisis on Investments in Qatar It is pertinent to note that the impact of financial crisis on Qatar has not been substantial. During the 2008 financial crisis, the establishment continued to protect the local banking sector through direct investments in them. Ongoing financial Crisis did affect the GDP and investments in 2009 but it made a smart recovery in 2010 due to upward movement in oil prices. Qatar made substantial investments in its gas sector in 2011. The policy makers focused on country's non-associated natural gas reserves and began developing them that provided huge boost to foreign investment in non-energy sectors too. Oil and gas still accounts for over 50% of the nation’s GDP generating 85% of export earnings. It will be most appropriate to note that Qatar's per capita income is highest in the world and the country boasts of one of the lowest unemployment rate. GDP real growth rates in Qatar have been 16.7%, 13% and 6.6% during the years 2010, 2011 and 2012 respectively that amply proves that the impact of 2008 financial crisis on Qatar has not been significant. As per the 2012 estimate, the gross fixed investment in the Qatar economy has been to the tune of 30.6% of GDP that is certainly laudable in the ongoing financial crisis. Direct foreign investment in Qatar has been registered at $31.84 billion and $32.17 billion during the years 2011 and 2012 respectively and Qatari Rials (QAR) exchange at a fairly constant rate of 3.64 per US dollar all from 2008 through 2012 (Qatar Economy Profile, 2013). Doha Subsea Tunnel with an investment outlay of US $1 billion, Doha Metro with total investment of US $2 billion, and New Doha Port with the projected investment outlay of USD 6.84 billion are some of the projects conceptualized after 2008 financial crisis are in the fast mode of implementation and likely to be completed in the next 2-3 years. The impact of 2008 financial crisis is nonexistent in Qatar and that can also be gauged from the fact that the foreign direct investme nt (FDI) in Qatar in 2009 was USD 8.7 billion; it was higher by USD 2 billion when compared with the investment figure of 2008. It is important to note that between 1990 and 2000, the average FDI investment in Qatar has been only USD 169 million (Rise with Qatar, 2012). Impact of 2008 Financial Crisis in Investments in Kuwait Kuwait is also an oil economy and petroleum products contribute almost half of its GDP and earn almost 95% of its export revenues.

Consumer Behaviour dissonance Essay Example | Topics and Well Written Essays - 2500 words

Consumer Behaviour dissonance - Essay Example In modern theories of consumer behaviour, much stress is given on this particular sequence of events of first knowing one's self and then proceeding to make a purchase. Experts believe "that people purchase a product or brand only if these things are consistent with, enhance, or in some way fit well with the conception they have of themselves" (Ross, 1971, p. 38). Thus, self-image, or self-concept has found a central place in the works of many modern consumer behaviour theorists. "Any bit of knowledge that a person has about himself or the environment is a "cognition," or "cognitive element."" (Wicklund, and Brehm 1976, 2). Self-cognition is not objective, but the sum total of subjective thoughts one has about one's self. It is taken as "the totality of the individual's thoughts and feelings having reference to him/her self as an object" (Rosenberg, 1979). Modern consumer behaviour theories postulate that a consumer who is not aware of his/her self, and fails to achieve "self-congruity" is bound to suffer in the act of purchasing a product from pre-choice anxiety, and/or post-choice regret arising from cognitive dissonance. In theories that attribute a "brand" with personality (Sirgy, 1985), the same principles can well apply to the development of the brand image of a product, as they apply to the consumer's path to proper purchase. Similar theorists hold that consumers select brands by the same process they select companions; "just as people take care in choosing friends who have a similar personality to themselves, so brands, which are symbolic of particular images, are chosen with the same concern" (De Chernatony and McDonald, 1997, p. 145). In today's marketing theories, products are assumed to have a personality that is not only determined by the product's physical characteristics (actual self), but also by the marketing mix promoting a brand image (ideal self) beyond the functionality of the product. In fact, according to many, self-image/brand-image congruity plays a key factor in driving consumer behaviour, and a brand image or product image, like the human self, can possess " a set of attribut es such as friendly, modern, youthful and traditional" (Sirgy, 1985, p.195). The concept of the self that a person holds has many dimensions, and includes both physical and psychological attributes. Self-concept bases itself upon human self-prototypes and moderates the psychological functioning of an individual to exhibit consistent behavioural patterns in the various social roles that a person has to play. Such self-prototypes or self-schemata control, organize, and influence the information processing function of a person that includes the processing of both self-related and other information (Markus, 1977). The selection, interpretation, filtration, and assimilation of incoming information depend upon the self-schemas possessed by each individual (Kihilstrom, 1981). Absorption, rejection, or alteration of new information is based upon its consistency with the existing self-structure (Snygg and Combs, 1949). Earlier research on measuring and analysing self-images was confined to the domain of psychologists who studied the differences that could be seen between the individual's perceptions of his/her real

LEAN THINKING (Manufacturing Lean Tools) Assignment

LEAN THINKING (Manufacturing Lean Tools) - Assignment Example In other words, demand requests supply hence pulls the supply out of the company. It can, therefore, be argued that the market fuels the needs that stimulate the company to make an individual product, which in turn emerges as a reaction to the pull action of demand. A company is not in a position to develop complete knowledge of the market as well as its players, which are marked by the dynamism and changeability of their needs and actions (Sharma & Agrawal, 2009). As a result, planning for organizational activities becomes risky endeavour and hence cannot be carried out for very long spans of time. The basis for the application of the pull strategy is hence an unstable context where the same business processes cannot be successfully reiterated (Sharma & Agrawal, 2009). Business competitiveness is not established with the creation of rigid cost structures that are steadily reduced with time. This means that the competitive force associated with pull strategies lies in the ability of the pull strategies to react to the market in rapid action. Additionally, experience in production and communications is not hyped (Sharma & Agrawal, 2009). Rather, knowledge is created in flexible responses as per the manufacturing processes, and also to informatio n and communications. For that reason, the competitiveness of pull systems is dependent on the ability to react afore the competition to the varying needs of demand. This applies not only to material flows but also to the flows of information and communications. It, therefore, appears that for the business sectors that experience elevated degrees of competitive intensity, only pull type policies are applied, considering the impracticality of long-term planning as well as the accentuated dynamism of demand and competitors. However, this does not occur because, the type of pull strategy has to be recognized on the basis of the details of each business process. For controlled competition economies, pull

Summary essay Example | Topics and Well Written Essays - 750 words

Summary - Essay Example In this part, Yagelski and Miller focuses on discussing the meaning and essence of an argument, and as well as how to analyze the different kinds of arguments that they may read or encounter, in which they argued that analyzing both the argument itself and the audience is important (Yagelski and Miller 100-140). Some of the most important concepts that Yagelski and Miller illustrated include understanding what is an argument and its purposes, the different contexts present in argumentation, and as well as the different kinds of argumentation in relation with how they are presented in tri-media—that is, print, visual and electronic. The second part of the book tried to illustrate the basic concepts of composing an argument. In this case, the authors discussed the different models of argumentation, including the different meanings of ethos, pathos and logos and how they are utilized on argumentation, the basics of the Toulmin Model of Argumentation, and as well as evaluating cla ims and warrants. ... Here, Yagelski and Miller asserted that while managing how to compose is important, the expectations of the audience is as equally important, and that it must always be taken into consideration whenever making an argument (Yagelski and Miller 317-345). In addition, the authors added that doing solid research is also important in making a solid argument, especially when one is able to make a comprehensive structure of arguments according to credible evidences. While doing research may determine a lot on how to make an argument credible and believable, properly documenting the different sources that were used also plays an important part. In fact, both Yagelski and Miller confirms that while good sources may make an argument credible and believable, utilizing bad sources can also destroy the credibility of an argument (Yagelski and Miller 427-451). In order to make research and documentation scholarly, the authors presented the different ways on documenting sources, including the MLA a nd APA style. The last part of the book tries to illustrate the different kinds of arguments, presenting different pieces of arguments in very hot issues such as gun control, immigration control, AIDS, and even literary criticism. In this part of the book, Yagelski and Miller claimed that while different styles of argument are used in every context of argumentation, anyone can still make a solid argument in any issue as long as the argument is actually grounded in solid research, has been constructed clearly, systematically and strategically, and has met the expectations of the audience in a way that gained their sympathy and belief (Yagelski and Miller 600-678). The nice thing about this part of the book is that it presents the readers a wide

European union law Essay Example | Topics and Well Written Essays - 1750 words

European union law - Essay Example Moreover, the Commission can further rely on the provisions of Article 245 (ex 211) EEC as â€Å"guardians of the Treaty â€Å"and has to ensure proper application of Community law, in line with Article 245 of the TFEU3. However, the White Paper on European Governance published by the Commission in 2001 further highlights that the primary responsibility for the application of Community law lies with national administrations and courts in the Member States4. Therefore, the primary objective of enforcement of actions against Member States is to monitor compliance and respond to non-compliance. As such, the Commission aims to encourage voluntary compliance of the Member State5. Moreover, the underlying sentiment of the Commission’s strategic objectives for 2005-2009 is that vigorous pursuit of infringement actions under Article 258 are â€Å"considered critical to the credibility of European Legislation and the effectiveness of policies†6 Moreover, according to Article 2 58, Member States that fail to fulfil an obligation under the Treaty can be subject to the infringement procedure. The Article 258 procedure is provided to allow the Commission to pursue its task of policing the application and compliance with the Treaties and secondary Community law obligations7. In turn this has raised issues as to the extent of national court obligations to refer questions of Community law to the ECJ. This paper critically evaluates the parameters of the legal obligations of national judicial authorities to refer issues of community law to the ECJ with specific reference to the relevant treaty procedures and case law. Firstly, it is submitted that often the issue of reference is linked with infringement issues8 and in order for the infringement procedure to commence a breach of obligation by a Member State must be suspected by or brought to the attention of the Commission. A breach or failure to act is most often observed in the forms of a Member State failing to implement Community legislation9. Moreover, the Commission has taken several measures to adequately remedy problems encountered in the transposition, implementation and enforcement of directives in particular for example10. These include regular publication of calendar for transposition and annual reports to monitor the application of community law. Borissova further comments that: â€Å"By launching enforcement action against a Member State, the Commission is not asking the ECJ to recognise a Member’s State’s intention to breach the law but to deliver a declaratory judgment not the latter’s failure to comply with its Community obligations11†. However, Article 258 (ex 226) requires administrative procedural steps to be taken before court proceedings can be instituted. Article 258 further provides that â€Å"if the Commission considers that a Member State has failed to fulfil an obligation under this treaty, it shall deliver a reasoned opinion on the mat ter†. Having informed the Member State of its breach, the Commission gives the state the opportunity to answer the allegation or take corrective action prior to formal proceedings under Article 258, which in turn leaves significant discretion to member states and national courts to address issues of community law12. If the matter is not resolved informally in the first phase, then member state will be formally notified of the alleged infringement by means of a

Management Essay Example | Topics and Well Written Essays - 1500 words - 1

Management - Essay Example f Brazil. This retail sector organization is considered as one of the leading retailers as well as largest employers in private sector of Australia (Coles Myer Ltd 2000). The origin of Coles Myer was around 100 years ago was from the two Australian retailers namely â€Å"G. J. Coles & Coy and The Myer Emporium† (Coles Myer Ltd 2000). They have their operations in Australia along with New Zealand and possess about 2,000 retail stores in those places. Coles Myer has shareholders numbering above 380,000 (Coles Myer Ltd 2000). The organization’s businesses are generally classified into five groups which include Food & Liquor, Myer Grace Bros, General Merchandize, e.colesmyer and Apparel & Home. The retail stores have an annual sale of more than $24 billion. The various brand of Coles Myer are Grace Bros, Coles, Myer, Target, Bi-Lo, Kmart, Liquor land, Fosseys and Officeworks. This retail sector organization has provided employment to over 167,000 staffs (Plunkett 2005). Col es Myer has adopted wide communication strategies in order to contact with their staffs, suppliers, customers, stakeholders, shareholders by replying through letters and intranet site. They believe that satisfying customers will bring their success and collecting customers’ feedback will help them to make necessary improvements if it is needed. They want to provide best services to the customers and preserve good relationship with them (Coles Myer Ltd 2000). Coles Myer provides ongoing practical training to the staff in order to facilitate them to handle properly the customers and provide quality services to them. The training is provided with a basis of making their staff to have an actual understanding of their compliance responsibilities (Coles Myer Ltd 2000). Coles Myer is entering into the retail market of Brazil with the aim of business expansion as well as spreading their brand name beyond the Oceania region. As Brazil is considered as one of the world’s largest retail markets, thus Coles Myer can get scope of extension of their retail business. Though the store will be located in Brazil but the services will be provided by the Australian organization. However, several Brazilian staffs will be hired for the retail store but the training will be provided by the Australian managers since they are extremely customer oriented. They want to provide best services to the customers of Brazil to build their brand name. The main purpose of the report is to prepare an environmental analysis of the Brazil’s business environment for an Australian retail sector organization Coles Myer who wants to enter in the market of Brazil. The company faces various challenges and can gain opportunities while expanding its business in new Brazilian market. In this paper the PESTL analysis along with SWOT analysis of Coles Myer is conducted and subsequently recommendations are provided for the organization for entering into the

What is the Investment case for floating of offshore wind turbines Essay

What is the Investment case for floating of offshore wind turbines - Essay Example Future climate alteration and connected effects will change from place to place all over the world, according to the IPCC report. The impacts of a growth in worldwide temperature comprise of an increase in the levels of sea and a variation in the quantity and pattern of precipitation, as well as a possible growth of subtropical deserts..One among the many proposed policy responses to global warming is the investment of offshore wind power, according to the 2013 Report of the European Wind Energy Association. Compared to the environmental effects of conventional energy sources, the environmental wind power effect is minor, a bit high than the environmental effect of hydro-water on a life-cycle basis. Different from electricity resulting from fossil fuels and nuclear power firms, wind power consumes no fuel and, emits no air pollution in operation. What is the Role of Fukushima Floating Offshore Wind Turbine Generating power? The Fukushima event played a significant role in this techno logy of floating offshore by setting up a sub-station, which was the only one of that type in operation. A development to tap the wind power about 20 kilometer off the coast of Fukushima, the region where the March 2011 nuclear disaster took place, started producing power based on operation, according to the report published on Bloomberg.com(http://www.bloomberg.com/news/print/2013-11-11/fukushima-floating-offshore-wind-turbine-starts-generating-power.html) The project that was funded by the government is a sign of Japans interest to develop the technology which has not yet been proved for floating the wind powers off the coast and its aim to change quake-ravaged Fukushima into an outstanding centre for energy production.†Fukushima is gaining ground in...Offshore wind ability is growing fast, from 4 GW (gigawatts) in 2011 to 175 GW by 2035, its development being underpinned by administration support," according to the International Energy Agency's 2012 World Energy Outlook rep ort (pages 226-227). This leads us to the question; what is the Investment case for floating of offshore wind turbines and for onshore wind turbines? Introduction This paper is meant to investigate the investment case for floating offshore wind turbines and for onshore wind turbines. Throughout the paper I will discuss various modes of offshore and onshore wind technology and how various nations across the globe have adapted that source of energy .Also throughout the paper I will discuss the various companies in the business of production of wind turbines and their rate of investment in the technology. What is driving the development and deployment of the technology? Global warming is the increase rise in the regular temperature of Earth's ambiance and oceans ever since the late 19th century and its predictable continuance. The Bloomberg report helps explain that a traditional floating offshore wind turbine tower that is constructed upward from the seafloor results to be too expensive to install in waters deeper than 50 meters, and this is a big issue for Japan since a continental shelf varying from 50 to 200 meters deep surrounds its coast.

Plate Tectonics Essay Example for Free

Plate Tectonics Essay The theory of Plate Tectonics covers the extent on how the Earth moves and performs. Findings in the mid 1960s show that the theory is one of the reasons why magnetism, wide distribution of volcanoes, earthquakes, plants, and animal fossils are existing up to the present. The plates usually wriggle like a spinning wheel that they sometimes smash into each other causing a major impact on the Earth’s floor. Likewise, the Plate Tectonics is identified as one of the causes of long-term climate changes, distribution of abound organisms, mountain building, earthquakes, volcanic eruptions, and other major effects of the movement of the continents. As some theorists would explain, the plates composing the Lithosphere, the outer portion of the earth, move around the Earth’s crust which is embedded with continents on it. The plates beneath the continents may share out and cause a crack or a hole in the continental outer shell that fills the sea water. It was found out then that the global temperatures, after the movement, keep rising that could melt most mountain glaciers which will cause a rise in the sea level. This unusual phenomena of changing sea water, atmospheric conditions, and the Earth’s temperature bring forth the evolution of abound organisms, existence of mountain building, earthquakes, volcanic eruption and other extreme changes in the Earth’s floor. The Plate Tectonics caused major impacts on the ocean water. And because of this, the Atlantic Ocean is becoming largely extensive. But as some would see, the earth is sphere-shaped, thus, there should be a place where the entire changes of Atlantic Oceana will meet together. Scholars are afraid that this place will be in the Pacific Ocean and it will become smaller as the movement of continents goes by. Most areas that will be affected are those that are located along subduction zones bringing forth western North America and Asia to come closer together. In the long run, the Pacific Ocean will completely close while Asia and North America will meet up and form a new super continent.

Self Reference Criterion And Subculture Groups Cultural Studies Essay

Self Reference Criterion And Subculture Groups Cultural Studies Essay One of the keys to success mentioned Cateora (2001) to achieve a successful international marketing is to adapt to environmental differences between a market and another. (Cateora, 2001). He defines the self-reference criterion (SRC) as a reference unaware of our own cultural values, experiences and knowledge as the basis for our decisions. The SRC hampers the ability to assess a foreign market in its true dimension. The self-reference criterion (SRC) is especially operating in the customs business. If you do not understand the customs of our foreign counterparts, are more likely to assessment behavior of these people in terms of what is acceptable to us. It is important to note that one of the most important strategies for success in international negotiations is to consider cross-cultural analysis in such a way as to isolate the influences of benchmark employment or self-reference criterion when making decisions, since it is essential to understand culture of the foreign market in order to avoid cultural shock and errors when you start a negotiation on the basis of adaptation to the environment in which it operates, and, moreover ethnocentrism which limits our ability to accept cultural differences and therefore reduces the opportunity to develop effective international marketing programs. In conclusion, when formulating and developing an international marketing program must consider the possible occurrence of these barriers as determinants of decision making. To avoid disappointment for entering and remaining in foreign markets, it is important to have respect for cultural differences in each of the markets of different countries and it is really important to know the history, traditions and trends of potential markets for generate a truly global conscience and implement strategies with ethical trend in each of them. The key to adapting is to maintain ones culture but to develop a  ¬ entendimien and a willingness to accommodate the differences. A successful marketing professional knows that China is important to give opinions without overwhelming arguments, criticism, even when requested, may cause the host lose face. In Germany it is considered impolite to use first names unless one is specifically invited to do so, you should always address a person as Herr (Mr), Frau (Mrs.) or Fraulein (Miss) with your name. In Brazil should not be offended by the propensity to touch the person with whom he converses. This custom is not a violation of personal space but the Brazilian form of greeting or emphasize one aspect to or gesture of goodwill and friendship. For the employer you want to export as the international marketer and specialist in international trade must have a type of vision to observe and detect the different elements that may be important in the development of its function. These views consist of: The vision of company, which is to take into account the capacities, objectives and interests of the company. The national vision that involves taking into account the positioning, the possibilities and trade agreements and government and private support of the country of the offered. The vision for the country of the target market is to take into account the realities, barriers of values, culture, norms and customs of trade and business of the country that addresses the export effort. The overall vision is to consider the general situation and sectoral trends, technology and international marketing in addition to the regionalization and globalization processes of international norms established by entities such as the OMG and the ICC Adjusted for differences requires putting aside our own cultural values. James E. Lee proposed that the natural self-reference criterion the unconscious reference to our cultural values is the root of most international business problems. However, recognize and admit this, it is often quite difficult. (Negocios Internacionales, Michael R. Czinkota, Ilkka A. Ronkainen, Michael H. Moffett, 7th Edition, Pag 60) By ignoring important cultural aspects, it can fall into the self-reference criterion, for example the unconscious reference to cultural values. Thus, it has been the cause of countless problems in international business and more, when it came to high-context. Avoid ethnocentrism as well, which is to consider their own culture as superiors to others (Czincota and Ronkainen, 1996)   There are many dangers of the self reference criterion: Failure to explore the need to take precautions Do not measure the differences between the cultures of different countries. Having an offensive answer with the host response The steps for Cross Cultura Analisys: To clarify the problem of home business To clarify the problem of the foreign Separate the SRC, examining in detail a complicated problem Determine the problem without the SRC The progress of a global awareness Different cultures must be tolerated To know and accept different cultures, making working with others whose culture is different. Have a knowledge of different global cultures, such as history, social and political problems. Focus on global awareness Selecting managers with global knowledge Having relationships with people who are from other countries or nationalities Cultural diversity within the company executives Acoording to Usunier and Lee J. in the book Marketing across Cultures, Perceive the French about other cultures are: The Germans: Pretentious and offhand. Fashionable, womanizing, frivolous, fickle, well-mannered, resourceful. The British: Nationalistic, chauvinistic, intransigent, centralist, dependent on the state, polite but not open minded, humourless, short tempered. The Americans: Chauvinistic, well mannered, combination of good food and good conversation, curious about foreing people, pretentious, talkative, pleasant, intelligent. ETHNOCENTRISM Properties of ethnocentrism may include the following tendencies: (1) to distinguish different groups; (2) to perceive events in terms of their own group interests (economic, political and social); (3) to see one group as the center of the universe and consider your lifestyle superior to all others; (4) to distrust other groups and negligible; (5) to see one group as superior, strong and honest;   The phenomenon of ethnocentrism is a danger to global marketing. Ethnocentrism is not to buy a foreign product not because it more expensive or lower quality, but the fact of being ones own country. People affected by this fact tend to think that the product of your country is always better. Immoral even consider buying things from abroad. It is curious that in other countries, like Spain, the opposite happens: if a foreign product looks better. An Italian designer suit seems more elegant than a national costume. The effects of ethnocentrism on the process of marketing and sales can sales practices to coexist rational and irrational due to marketing consumer ethnocentricity (Walle, 1986). The central role of personal provide satisfaction and customer service quality may be adversely affected by wider influence of marketing in the development and communication of identity corporate (Thomas and Hill, 1999). Likewise, ethnocentrism can also affect negatively to the transfer of technology from countries with economies of third world developed nations, due to the ethnocentric and stereotyped behavior on the part of developed economy, this is particularly true in technology transfer social, for example, in the area of organizational development (Bourgeois and Boltvinik, 1981). Consumer ethnocentrism is related to the country effect origin, either as an independent concept (Herchen, 1992), or considering it, from academic point of view, a further element of the concept of country of origin on the explains how the patriotic feelings affect attitudes toward products and purchase intentions (Han, 1988; Hadjimarcou, Hu and Bruning, 1993, Good and Huddleston, 1995; Huddleston, Good and Stoel, 2001)   SUB CULTURAL GROUPS Internationalization Strategies Ethnocentrism: Oriented to the country of origin. The company has focused its sales targets in the local market will eventually be sold in other markets only if you experience any order. Consider export as a sideline, giving priority to domestic operations. There is no change in the commercial mixture. Polycentric: Oriented to the country of destination Each country is considered as an independent reality, planning and marketing strategies are defined according to the needs of this market .- The distribution is done with equipment sales channels and target market .- Participate in the national market but in a disorganized and unplanned .- Usual medium enterprises or those with some experience in foreign markets .- It is expensive to establish the structure and oil business management, emerging problems of coordination and Control. Region Centric: Oriented to the region, is establishing a strategic plan for the entire region. A regional sales target, market coverage program is organized and planned sales. Geocentric: global orientation. SUBCULTURE The subculture is a distinct group within a culture. Its members can meet for various reasons, such as age, ethnicity, sexual identity, musical tastes or aesthetics, among others. It is usual that the subculture defines itself in opposition to the dominant culture. There are times; however, that such opposition is not radical. The members of a subculture often share a similar appearance that identifies them as a particular hairstyle (the ridge in the case of the punks) or the color of the clothes (black for Goths or emos). Within a subculture usually speak a particular dialect or uncommon terms used in other groups. The emergence of a subculture is established by the existence of shared symbols. This distinguishes the simple groups of people who meet common tastes of subcultures. In the mentioned case of the goth subculture, its members appeal to the black clothes and white makeup to convey their skepticism and lack of hope for the development of mankind Cultural subgroup is the denomination to define those groups of individuals who share common goals and ways of representation communes. Sub cultural analysis to segment the market to reach the needs, motivations, perceptions and attitudes that are shared by members of a particular subculture group. A subculture is a distinct cultural group that exists as an identifiable area within a larger and more complex society. Its members have beliefs, values and customs that set them apart from other members of the same society. The main sub-cultural categories are: nationality, race, religion, geographic location, age, sex and education. EXAMPLES OF SUBCULTURES EMO The origin of the word emo itself is confusing, most people associate it with the word emotional from the 90s. More recently, the word emo was seen as a contraction of emotional hardcore or emocore, which were popular designations music genre. The term emo has also been used in recent years on the Internet by different field, especially to those who seem emotionally unstable. Others use the term emo to describe a feeling of depression. In English the term emo is also used as an abbreviation for the word emotive meaning affective or emotional. Floggers Flogger is known as a trendy teenager from Argentina, which is closely related to Fotolog.com, a website where you upload photos and where users can comment on them. It has become very popular among young people, to become almost a habit or lifestyle. Flogger The word comes from flog, short for Fotolog. The popularity of a photoblog is based on the number of signatures (comments) daily photos and their friends / favorites. The photos uploaded in their respective fotologs often self-portraits. GOTHIC This is a movement in several countries. It started in the UK between the late 70s and mid 80s in the gothic rock scene, a derivation of the Post-Punk. His aesthetic and cultural inclinations come mainly from the influences of horror literature, horror films, and to a lesser extent, the BDSM culture. The goth subculture shared aesthetic tastes, musical and cultural common ground. Although Gothic music encompasses several sub-genres and styles, all share a tendency to look and sound dark or dark. Styles of dress within the subculture, taking influences from death rock, punk, androgynous style, and even the Renaissance style of dress, but goths are aesthetics, which focuses on black. Gothic THE PUNK This is born in the UK since the early 70s where a stream of young people in Britain and other industrialized countries felt that the rock had gone from being a means of expression for young people, to a mere marketing tool and showcase to the grandeur of the musicians of the time, pushing the music of ordinary people. Punk emerged as a mockery to the rigidity of the conventions that concealed forms of social oppression. Philosophy punk can be summarized as: à ¢Ã¢â€š ¬Ã‚ ¢ Do it yourself, have it your way. à ¢Ã¢â€š ¬Ã‚ ¢ Rejecting the dogma and not to seek a single truth. challenge and contradict everything à ¢Ã¢â€š ¬Ã‚ ¢ Do not operate according to the fashion and media manipulation in addition to being against consumerism. à ¢Ã¢â€š ¬Ã‚ ¢ Think for yourself. Skinheads The skinheads are skinheads or groups considered to be Nazis. They advocate the ideology of German leader Adolf Hitler and say they want to rid society of what they call scum, although this will have recourse to violent methods they know as clean-up squads. The Rastafarian These comes from Jamaica, is linked to the liberation of black people, looking for the earthly paradise in this case would ethiopia, so their characteristic colors, green, yellow and red, the rasta culrtura more than a movement is a religion provided when carrying off the bottom of the letter, not consuming meat, and based on pure marijuana consumption, on the grounds that the Bible mentions that God has created all the plants for use by men, also stops at state of flight to achieve a better meditation. SEGMENTATION AND SUBCULTURES Culture is defined largely consumer behavior of a given society. However, within a culture more homogeneous subgroups coexist with a common customs and values. Distinguish consumers in each subculture facilitates the positioning of brands and products aimed at a culture. Segmentation in subcultures is based on a socio-cultural and demographic factors were clearly identifiable. Marketers must be aware of how sub-cultural influences interact, not just segmented by a unique subculture. The classification of subcultures is usually done on the basis of national origin, age, religion, sex and lifestyle. However, this type of segmentation is valid provided that belonged to one of these subgroups involving behavioral patterns and identifiable characteristics, since the fact of being black or white, yuppie or a housewife, may not be a factor significant for the purchase of certain products. If subculture is identified as the group of adolescents between 14 and 18, is because they have a different behavior than for people between 25 and 32, for example. In Spain, the development of advertising campaigns are often differentiated mainly by age, gender and lifestyle, rather than racial influences, for although the number of immigrants is increasing, especially from the early 90s, a group is not so ingrained as, for instance, Hispanics or African American. The choice of conditioning (shape, appearance, color) cannot ignore the symbolic meanings associated with the cultural environment. An example: Nestlà © launched a dairy preparation characterized by containing active bifid us and a rich supply of calcium. It differs by the higher calcium content and pleasant taste. And in Latin countries the gratification of taste is a key factor for the food products sector. If your taste or texture is not good, the product will not succeed. That makes it especially attractive given a subculture from the perspective of marketing is the fact that it represents a segment of consumers with unique shopping habits, which involves a significant purchasing power for the company. If cultures differ, and if consumers behave differently, marketing strategies must also adapt to different environments can be identified. In this sense, be regarded as cultural adaptations in market research and strategies of the marketing mix, product, price, distribution and communication. In any social group differences in manifest behavior patterns for marketers this fact offers advantages and disadvantages. Disadvantages as identify a greater number of differences in a society should lead to the segmentation process to continue to spread to other possible groups that show homogeneous patterns or cultural features, design marketing activities appropriate to each segment or any of them, and increase business costs arising from the differentiation. Advantages precisely because the market segmentation us to potential target sites which may constitute or niches where the company can rest, defend, or be strong. In a society there are groups that are usually values and cultural homogeneous, but that differ from other groups, all members of the macro cultural group. What is important for the marketing manager is to realize this potential cultural variety, and then follow a process similar to the following: à ¢Ã¢â€š ¬Ã‚ ¢ Analyze cultural diversity in a particular social group. à ¢Ã¢â€š ¬Ã‚ ¢ Identify the types existing subcultures according to nationality, race, religion or geography. à ¢Ã¢â€š ¬Ã‚ ¢ Analyze the main cultural and behavioral differences à ¢Ã¢â€š ¬Ã‚ ¢ Study the profiles of each group for demographic, psychographic and behavioral. à ¢Ã¢â€š ¬Ã‚ ¢ Evaluate the potential of each subculture as target market à ¢Ã¢â€š ¬Ã‚ ¢ Determine the implications for marketing and its key variables. In the light of new trends that have been imposed in the marketing, seen as a social process, there has been a school of thought supported by the relativistic paradigm. The culture has begun to be seen as the background which shows the consumption patterns and also some products which have acquired a symbolism not imagined before (Lindridge and Dibb, 2003). As a result, beyond instrumentalist considerations, sociological, social, mutually beneficial exchange, strategic, administrative, and engineering (Pà ¡ramo, 2004) has emerged strongly in recent decades on the world of academics and researchers, a tendency to view marketing as part of a particular culture (Douglas and Isherwood, 1979; Arnould and Wallendorf, 1994; Pà ¡ramo, 2000a, 2000b). This trend has upset the paradigm of a country regarded as a synonym of the same culture (Rao, 1997), since societies are constituted largely by subcultures that correspond to the existing human groups. In fact, for over 20 years marketing has witnessed a continuing growth of interest in the study of cultural differences between ethnic groups and its implications for marketing and this has forced him to resort to ethnicity and culture as criteria segmentation.

Korean Airlines and Asiana Airlines Comparison

Korean Airlines and Asiana Airlines Comparison PARK EUNHEEÂ   Question 1 Operational shall possess and control the product or service that meets the process of planning and meeting the product or customer needs. Companies should be allowed to produce at reasonable costs. They must fine-tune their production processes to focus on quality, to hold down the costs of materials and labor, and to eliminate all costs that add no value to the finished product. Making the decisions involved in the effort to attain these goals is the job of the operations manager (web-books).The operational manager shall plan the necessary solutions for planning, proceeding, and planning. I am going to discuss compare Korean Airlines (failure) and Asiana Airlines (success). Asiana Airlines is the nations No.1 airline. Looking at the two airlines, I want to see what the difference is. Therefore, one can look at the parts that Korean Air needs to develop. Corporate philosophy First, Asiana Airlines (failure) Corporate Philosophy As a basic philosophy, Asiana Airlines is implementing the management philosophy of Customer Satisfaction through the Best Safety and Service , which is the safest, fastest, and most pleasant way to meet customers time and place . (PhilosophyCorporate, 2017) Second, Korean Air will continue to strive to achieve the mission of Excellence in Flight. In addition, we will strengthen our competitiveness through rapid and flexible response to market changes and customer needs, and we will pursue sustainable growth and become a leader in the aviation industry. (philosophyManagement, 2017) Various educational programs Korean Air has organized a separate training center for specialized training in specialized job fields such as navigation, maintenance, and rooms. In addition, we are overcoming the limitations of time and place, and are activating online education to enable selective learning that meets individual needs. We are continuously developing rich contents such as acquiring business knowledge, cultivating service mind, foreign language course for global business execution (programsVarious, 2017; programsVarious, 2017; programsVarious, 2017) (VISIONHR, 2017) Asiana Airlines (failure) says human personnel is the most precious resource and gives equal opportunities for all members of the company, giving equal rewards and fair compensation. Lastly, they are trying to work as a corporate culture that allows businesses to freely communicate with other families that are free to use. Asiana Airlines is providing a systematic education with a vision of developing a global leader promoting future values and accomplishments. Through three leadership programs, education is strengthening, strengthening professional education, and strengthening service education. In addition, employees are conducting an organization culture education involving employees. Like this same series of companies, but it have slightly different operating programs and educational programs. By comparison, Asiana Airlines has a more specific and diverse variety of programs than Korean Air. Also, Asiana Airlines employees through specialized training programs to educate and trai n employees through continuous integration, education, and solving problems. Finally, you can find out the special parts that Asiana Airlines have. In order to manage the performance of staff, the portion of the evaluation is similar to those of the two airlines, but Asiana Airlines performs both the coaching and interim check. It is important to objectively evaluate and assess objectives when setting goals and evaluating performance. However, it is very important to monitor and provide feedback to employees through an interim check review prior to the performance appraisal. Through this time, staff will modify and strengthen their behavior. Such a time will soon produce better results in performance appraisal. Also, Asiana Airlines has customers first through corporate philosophy. However, Korean Air takes priority over corporate culture. Of course, it is also a system for customers, but I think it is right that the customer has the philosophy to go first. I think that if Korean Air thinks about customers first and educates them, they can be better airlines and better airlines. To become an internationally recognized airline, it is a challenge not to stay in position. Question 2 Production management, and the organization and function of which is controlled collectively. Production activities are limited to manufacturing activities, especially purchasing, manufacturing, finance and labor. The academic system, which effectively and efficiently manages the production of products and services, has long used the term production management because production management originated in the original manufacturing industry, or factory. However, while the service sector recently started to grow the share of traditional economic management is the name of the manufacturer as well as production operations management. There are four objectives for production management. The first is Cost. Production must be mass-produced, facilities should be used as long as possible, and maintenance costs should be low. Inventories of finished products and raw materials should be kept to a minimum, and costs for rework and waste should be minimized. The second is Quality. High quality is defined as a quality that is far higher than the competitors quality and is good enough to be sold despite the high price. Third is Delivery. It is refers to the ability to deliver products or services to customers at the time and place they want. Lastly is flexibility. Flexibility refers to the ability to quickly adjust production quantities in response to fluctuations in demand, and to rapidly develop new products to meet consumer needs or preferences, or to change product designs in a variety of ways. With these goals, can look at the basic system of production. A production system is systems that include all the functions required to design, produce, and services the system. There are four main parts of the system. Input is whatever goes into the system. Process is where various kinds of operation take place. Output is whatever is produced by the system. Feedback is where information about the output is used to change the input, or change the process, or start up another system. Production system is part of a comprehensive production management system that enables the planning process to be carried out according to plan, preparation of raw materials, planning, calendar scheduling, and planning for the project. (systemsProduction, 2017) Â   New service development involves everything involving product or service design, business model design and marketing. The service system develops new services by investigating markets, types, profits, and period. Test the new business model for customers, testing profitability and potential. Through this process, they can create a finished product. Another important part of the service is competitiveness. Competitiveness means that a product or service offered by a company sells better than its competitors in the market. As long as you have the competitiveness, the company can secure profits by increasing sales. Competition in the market is made by price, quality, product differentiation, elasticity (ability to cope with change) and procurement period. To compete effectively, companies need to understand the market and have enough time to explore and respond to competitors strategy. I am going to discuss what is wrong with the production and service systems of Tesla. I want to find a solution. Specially, Tesla is a company that produces automobiles. Production car is a typical industries that rely on large factory and modern production equipment, granular division of labor, a large-scale homogenization of the labor force. Therefore, it is necessary to cooperate and harmonize with each other in the processes, and smooth flow of production activities and organic combination are absolutely important. When I read this article, I thought it was the biggest problem of Tesla. Tesla has the capacity to build 500,000 vehicles a year at its Fremont, CA plant. But last year it barely managed to build 50,000. This year, it will probably struggle to build 80-90,000. Meanwhile, it has reservations of 375,000 for its forthcoming Model 3 mass-market car, which was unveiled earlier this year and should arrive by 2017. (file:///C:/Users/park/Downloads/Assignment%201-Operations%20management%20.pdf, 2017) The biggest problem with Tesla, why is it not natural for the company to create cars? Tesla is built a new factory to improve manufacturing capacity, but the production of existing plants is not functioning properly. The bigger problem here is that there is no system to properly manage this.Through this article, Tesla knows that the production is not working properly.This is a major drawback to growing up. To succeed in the success of new factory, must overcome factory problems. ÂÂ  In my opinion, the problem is the production management system that can be carried out according to plan. The problem seems to have failed and the feedback has not been answered. I think this problem arises because all the resources (manpower, equipment, materials) in the production process are inoperable. As a result, Tesla is showing this result because it is inconsistent with the input, process, output, and feedback of the production systems. Tesla has invested a huge amount of its budget on creating more industries and infrastructures. However, it is not right to start a new thing without solving the existing problems. In the end, many more losses are left behind. Secondly, Tesla should pay attention to the service. Because they were lack sufficient services to products. The service system shall be configured so that customers can easily understand the various processes through various processes. In order to increase competitiveness, Tesla should keep the service and the process in its highest state. Must develop and develop continuously in production and service system. These developments should be accompanied by staff and customers. In conclusion, we will develop products that are practical and competitive by developing products and operating systems through various studies. This operation is helpful to the development of the company. And it will be a high satisfaction company. In closing, through this project, I am learned more about production and service. A production system is not simply a system of designing and generating systems, but a system that manages and manages planning, service projects, feedback and everything according to plan. And I also felt the importance of the service system. By researching and designing products, they can create a business model, show employees and customers, and make sure that they are able to produce high-quality, profitable products through their feedback. Competitive advantage in global competition depends on the ability to provide high quality products or services at reasonable prices. In addition, faster delivery, faster introduction of new products and new services are becoming important factors in securing competitive advantage over competing companies. Technological changes also enable the production of new products or services and affect production processes. As computer and information technology evolve, new opportunities arise. If I continue to study business and become a manager or manager of a company, I think this information will surely help. Question 3 To connect all the efficiency and profitability in order to maximize the leverage of the organization and shall operate coherently. If theres a problem with the company, theres some sort of operational leverage. Operating leverage operates in a system that complements systems in various enterprises. These businesses have well-defined strategies for the future. Operating strategy ensures that business units compete with competitive advantage over time to support the desired operational structure, infrastructure, and specific set of features it consists of a decision pattern that allows you to achieve it.And also, depending on the changing needs of the business, it can be reflected. These operations should be higher stability and potential. Also, in harmony with all other elements it must work efficiently. Operational strategies have to choose the best way to achieve the objectives and operation. The change in the operating profits is in the reasonable leverage of the company. I am goi ng to discuss what Ryanairs operating lever problems are and write about solutions. The problem with Ryanair, which can be seen through this article, is that it does not care about customers. Because the company offers to already cheap price on airline tickets, they do not have to care customers. But they are missing this part. As a result, the production capacity of the company is gradually lowered affect the profit of the enterprise. The problem of constant customer management leads to companies that customers do not seek despite cheap price. Therefore, Ryanair should be first improved customer satisfaction. If so, the profit of the enterprise comes naturally. As a result, the companys production capacity is gradually lowered, affecting the profit of the enterprise. What does they need any solution for customer care improvement? First, by default there are four key elements. 1. Cost structure While businesses are used to identifying areas of high cost, it is equally important to examine the structure of the cost base (balance between fixed and variable, labour vs IT, operations vs corporate overhead, etc.) and trends in this structure over time. The focus on operations functions tends to be because it is easier to measure their productivity or value. Support and corporate functions are harder to measure precisely because they are essentially knowledge based functions. The key is to develop an appropriate metric for the value that they bring and the investment that is required. 2. Organisation of work Organisational restructuring is an important tool to realign the business with a new strategic direction or to improve productivity. Further analysis is necessary to determine the optimum configuration of teams (skills and responsibilities) and allocation of work (steps in a process). For example, a team may work more efficiently and provide better customer service if they complete the entire process for a particular customer. Alternatively, developing expertise in a particular part of the process may result in greater productivity and better service to customers. Your teams are the experts in what works and doesnt work. Encourage them through a formal process and rewards to maintain a focus on this aspect of business productivity. 3. Business processes This lever continues to be used effectively by businesses and more rigorous approaches such as Six Sigma have gained new currency in recent years. However, with the increased availability of off the shelf technology solutions and enabling technology such as middleware and workflow, the challenge for business is how to maximise the value-add from knowledge based activities as distinct from automation of more standardised, repeatable activities. This requires new ways of thinking regarding process, skills development and training of staff in order to achieve productivity improvement across the business. 4. Knowledge managementWe have referred to knowledge management several times. This is a discipline and a process which is much talked about but often relegated to the realms of information management which in some businesses is viewed as a step above records management. Every business now operates in a global, knowledge based economy. The lever to manipulate for improved performance is the ability to make knowledge an active ingredient in day to day operations. A current example is product life cycle management software. This software not only captures knowledge at every stage of a process for reuse but brings diverse functions together, e.g. Marketing and Engineering, to share information in a common format. Not only does this result in a better product but it also delivers productivity improvement in the process. (Doman Vaughan, 2017) Ryanairs operations manager must first understand the basic elements above. Then we need to educate our employees and develop the system. Efficient and accurate operating system causes an ongoing relationship with customers. In order to improve the productivity of the company it requires the efforts of many officers and staff. They are constantly getting new education must work to improve the operating system. Particularly the operating manager must develop better program based on the knowledge to improve production. However, this requires a rational business after identifying the organization and cost-based structure of the enterprise. In order to improve customer satisfaction, it is essential to provide employees with products that can meet customer expectations, effectively handle customer complaints, and improve employees welfare and sense of unity. Finally customer satisfaction is just the quality of the products but also products with inherent to the product throughout the entire process, including planning, design, design, production, after-sales service of the product corporate culture image, providing a corporate philosophy to customers and consumers satisfaction to We must meet customer expectations more than ever, so customers should be able to increase their repurchase rates and maintain their preference. If Ryanair understands and operates this lever, naturally, customer satisfaction is ensured up a fixed hierarchy. In other words, customer satisfaction management is a management method that seeks to secure long-term and continuous stable profit base that is unaffected by market changes by taking customer satisfaction as the ultimate management goal, deviating from the previous management goal of increasing market share and cost reduction. (Knowledge Encyclopedia, 2017) References Doman Vaughan. (2017, 03 14). Five key levers to productivity improvement . Retrieved from Doman Vaughan: http://domanvaughan.com/productivity-improvement.html file:///C:/Users/park/Downloads/Assignment%201-Operations%20management%20.pdf. (2017, 03 12). Case: The Hubris Effect? p. 4/7. Knowledge Encyclopedia. (2017, 03 14). Customer Satisfaction Management. Retrieved from Knowledge Encyclopedia: http://terms.naver.com/entry.nhn?docId=463902cid=42109categoryId=42109 Philosophy, C. (2017, 03 06). Retrieved from Corporate Philosophy: http://flyasiana.com/CW/ko/common/pageContent.do?pageId=PC_0590 philosophy, M. (2017, 03 05). Management philosophy. Retrieved from KOREANAIR: https://kr.koreanair.com/korea/ko/about/who-we-are2.html programs, V. e. (2017, 03 06). Various educational programs. Retrieved from https://kr.koreanair.com/korea/ko/about/who-we-are2.html System, C. o. (2017, 03 06). Classification of Manufacturing (Production) System. Retrieved from http://www.mbanetbook.co.in/2010/05/pom-types-or-classification-of.html systems, P. (2017, 03 06). Production systems. Retrieved from Production systems: http://www.bbc.co.uk/schools/gcsebitesize/design/resistantmaterials/processystemsrev1.shtml VISION, H. (2017, 03 11). HR VISION. Retrieved from Aisana Airlines: https://recruit.flyasiana.com/ web-books. (n.d.). 11.1. Operations Management in Manufacturing. Retrieved 2 27, 2017, from web-books: http://www.web-books.com/eLibrary/NC/B0/B66/091MB66.htm

Free Song of Solomon Essays: Milkmans Search for Self :: Song Solomon essays

Milkman's Search for Self in Song of Solomon Toni Morrison’s Song of Solomon is the story of Milkman's search for self. Milkman appears destined for a life of isolation and self-alienation. The Deads exemplify the patriarchal, nuclear family that has been a stable and critical feature of American society. The family is the institution for producing children, maintaining them, and providing individuals with the means to understand their place in the world order. But this nuclear patriarchal family creates many of the problems it should be solving. What represses the Deads is the father, Macon: his single-minded ambition, his unscrupulous greed, his materialism, and his lack of nurturing his family. Macon does not concentrate on being a loving and nurturing father; instead he concentrates on another aspect of paternity, the acquisition of property. Macon aspires to own property and other people too. His words to his son, "Let me tell you right now the one important thing that you'll ever need to know: Own things. And let the things you own own other things too. Then you'll own yourself and other people too". The owning of things as well as other people is a rather remarkable statement, coming from a descendant of slaves. Macon has not inherited this trait from his father, even though he mistakenly thinks so. His father had owned things that "grew" other things, not "owned" other things. Pilate Dead, Macon's younger sister, is a marked contrast to her brother and his family. Macon has a love of property and money, and this determines the nature of his relationships with others. Pilate has a sheer disregard for status, occupation, hygiene, and manners, and has the capability to respect, love, and trust. Her self-sufficiency and isolation prevent her from being trapped or destroyed by the decaying values that threaten her brother's life. The first part of the novel details the birth of Macon Dead III, the first black baby to ever be born at Mercy Hospital, which has been named by the African American community as No-Mercy Hospital. He acquires the name Milkman when people learn that his mother is still nursing him long after it is considered normal to do so. His father, Macon Dead, is a cold, insensitive man who places undue importance on material wealth and intimidates all he comes into contact with. Macon forbids Milkman to visit his Aunt Pilate because her eccentric ways, her unkempt appearance, and her stubborn insistence in making bootleg liquor embarrass him.

Essay --

Relative Strength and weaknesses of modeling, simulation and prototyping. Strengths: †¢ It helps to get an overall structure for a complex system. Creating a model involves the system designer and the clients. Therefore it is suitable to have an idea of what the end product will turn out to be. †¢ Modeling and simulation allows the designers to compute values for different inputs which is difficult to achieve in the real world. †¢ It is cost effective. If the model and simulations are reliable it cuts down on the money required for testing. Weaknesses: †¢ In making a model the requirements of the client or the main problem to be addressed may be misplaced. †¢ The models and simulations may not be accurate in all conditions in reality. †¢ The models can be too simplistic to solve problems involving complex problems †¢ Designers may over rely on models on simulations than actual testing. Problematic assumptions in modelling, simulation and prototyping: One the examples I would like to point out is the flight which crashed on August 16th 1987, the plane was a Mc Donnell Douglous MD-80 operated by the Northwest Airlines. The reason for the crash according to the NTSB was that the aircraft was not set up for take-off properly by the crew due to failure in adhering to the pre-flight checklist. [1] Another factor which contributed to the mishap was the failure of the flight takeoff warning system which did not indicate to the flight crew that the flight was improperly set up for takeoff. This failure of the takeoff system was due to the loss in power to the warning system due to circuit failure. Why is this a simulation error? It is because in the flight simulator this warning system flashed a light when the system was down but in the actual ... ...ight budget and timeframe, this led to engineers relying more on models and simulations than actual testing. Models like the Radar-terrain interaction and Dynamical control effects of pulse-mode propulsion were not properly validated due budget constraints. This reliance on software models and simulations may have caused the MPL to be destroyed. These tools can be used but their limitations should also be known. In order to minimize these failures a decisive decision should be taken early in the development stages by experts and experienced system architects and engineers this will minimize the errors made in the finishing stages. Risk assessment should be carried out whenever analysis are based on models and simulations without being validated by actual testing. This will help reduce the over reliance on models and simulations by the engineers. [4] References: 1.

The Cold War :: essays research papers

Harry Truman was the 33rd President of the United States from about the end of World War 2 and from the beginning of the Cold War in 1945 until he retired in January, 1952. Harry Truman was born in 1884, in Missouri. In April 1945 Truman assumed office as the President on the death of Franklin D. Roosevelt. From the 16th of July to the 2nd of August the Potsdam conference was held in Potsdam, Berlin. Truman and Stalin and Churchill attended the conference until Churchill was beaten in an election by Atlee and replaced. Truman was worried about this encounter with Stalin as he was not very well informed on him, as Roosevelt had not involved him in political issues therefore he lacked the knowledge on how to handle Stalin. The main issue at the conference was on Germany. They established the principle occupations, which were to de-nazify,de-militerise, de-centeralise de-industrialise and democrasise all of Germany. Germany’s reparations were decided. They also established that Germany’s future would be jointly worked out, no separate development without consultation of forgien ministers. Also at Potsdam the Polish borders were defined, and Russia agreed entry to the Pacific War. Truman distrusted the Russians before the conference and by the end of the conference in August Truman had developed an even larger distrust towards Russia. He felt the Russians had been given too much at Yalta and he was adopting a harder attitude. He also felt that with the power he held with the Atomic bomb, USSR were under control. The relationship between the superpwers worsened considerably at Potsdam. On the 6th of August 1945 Truman authorised an Atomic bomb to be dropped on Hiroshima, a city in Japan and another in Nagasaki, two days later, they caused horrendous damage, and many thousands of people died. After the bombs were dropped US troops occupied Japan not allowing any other forces in. Truman had told Stalin little about the bomb, first informing him at Potsdam and when he authorised the drop, he had not consulted or warned Stalin, this angered him as he had wanted to gain some Japanese territory before the end of the war and the tension began to build. The rise of two new â€Å"superpowers†developed after the war, the USA and the USSR, both wanting to be the more powerful nation. There was a rising tension between Truman and Stalin, as Truman had a different attitude to the USSR and Stalin than Roosevelt had previously.

The Proposed Pilot Based Estimation Methods

The Proposed Pilot Based Estimation Methods Chapter Three The Proposed Pilot Based Estimation MethodsIntroductionIn this chapter, three proposed pilot allotment agreements would be discussed. The three proposals depends upon the pilot subcarrier distribution over the OFDM symbols with regard to both time-frequency allotment. The allotment would change for the same allotment proposal as different figure of pilots are used to keep different system public presentations. By analyzing those public presentations, a tradeoff based results can be used to take most optimal set for the needed system specifications, i.e. channel position and transmittal demands. Furthermore, those specifications can be changed during transmittal period harmonizing to the fluctuation in channel position or the alteration in transmittal demands by merely delegating a search tabular array for the system algorithm, i.e. â€Å"Flexible Pilot Insertion† .The Proposed MethodsThree pilot allotment agreements are proposed and simulated to analyze system public presentat ion for them. Fixed Pilot Allocation, Random Pilot Allocation and Lattice Pilot Allocation.Fixed Pilot AllocationsIn this OFDM symbol agreement, the pilot subcarriers are distributed in a mode that keeps there locations fixed for whole the OFDM symbols along whole the transmittal period. This allotment is similar to comb-type pilot agreement except that the infinites between the pilots are non needfully the same. The locations of pilot subcarriers of each figure of pilot set ( NP) are predefined in both sender and receiving system, therefore channel appraisal and insertion can took topographic point. Below figure 3.1 shows the proposed fixed pilot allotment agreement over frequency-time sphere for the 64-Subcarrier OFDM system.Subcarrier8 pilots OFDM Symbol16 pilots OFDM Symbol24 pilots OFDM Symbol32 pilots OFDM Symbol40 pilots OFDM Symbol1PhosphorusPhosphorusPhosphorusPhosphorusPhosphorus2CalciferolCalciferolCalciferolCalciferolPhosphorus3CalciferolCalciferolPhosphorusPhosphorusCalciferol4CalciferolCalciferolCalciferolCalciferolPhosphorus5CalciferolPhosphorusCalciferolPhosphorusPhosphorus6CalciferolCalciferolPhosphorusCalciferolCalciferol7CalciferolCalciferolCalciferolPhosphorusPhosphorus8CalciferolCalciferolCalciferolCalciferolCalciferol9CalciferolPhosphorusPhosphorusPhosphorusPhosphorus10PhosphorusCalciferolCalciferolCalciferolCalciferol11CalciferolCalciferolCalciferolPhosphorusPhosphorus12CalciferolCalciferolPhosphorusCalciferolPhosphorus13CalciferolPhosphorusCalciferolPhosphorusCalciferol14CalciferolCalciferolPhosphorusCalciferolPhosphorus15CalciferolCalciferolCalciferolPhosphorusPhosphorus16CalciferolCalciferolCalciferolCalciferolCalciferol17CalciferolPhosphorusPhosphorusPhosphorusPhosphorus18CalciferolCalciferolCalciferolCalciferolPhosphorus19PhosphorusCalciferolCalciferolPhosphorusCalciferol20Calcif erolCalciferolPhosphorusCalciferolPhosphorus21CalciferolPhosphorusCalciferolPhosphorusCalciferol22CalciferolCalciferolCalciferolCalciferolPhosphorus23CalciferolCalciferolPhosphorusPhosphorusCalciferol24CalciferolCalciferolCalciferolCalciferolPhosphorus25CalciferolPhosphorusCalciferolPhosphorusPhosphorus26CalciferolCalciferolPhosphorusCalciferolCalciferol27CalciferolCalciferolCalciferolPhosphorusPhosphorus28PhosphorusCalciferolPhosphorusCalciferolCalciferol29CalciferolCalciferolCalciferolPhosphorusPhosphorus30CalciferolPhosphorusCalciferolCalciferolPhosphorus31CalciferolCalciferolPhosphorusPhosphorusCalciferol32CalciferolCalciferolCalciferolCalciferolPhosphorus33CalciferolCalciferolCalciferolPhosphorusPhosphorus34CalciferolPhosphorusPhosphorusCalciferolCalciferol35CalciferolCalciferolCalciferolPhosphorusPhosphorus36CalciferolCalciferolCalciferolCalciferolCalciferol37PhosphorusCalciferolPhosphorusPhosphorusPhosphorus38CalciferolPhosphorusCalciferolCalciferolPhosphorus39CalciferolCalci ferolCalciferolPhosphorusCalciferol40CalciferolCalciferolPhosphorusCalciferolPhosphorus41CalciferolCalciferolCalciferolPhosphorusCalciferol42CalciferolCalciferolPhosphorusCalciferolPhosphorus43CalciferolPhosphorusCalciferolPhosphorusCalciferol44CalciferolCalciferolCalciferolCalciferolPhosphorus45CalciferolCalciferolPhosphorusPhosphorusPhosphorus46PhosphorusCalciferolCalciferolCalciferolCalciferol47CalciferolPhosphorusCalciferolPhosphorusPhosphorus48CalciferolCalciferolPhosphorusCalciferolPhosphorus49CalciferolCalciferolCalciferolPhosphorusCalciferol50CalciferolCalciferolCalciferolCalciferolPhosphorus51CalciferolPhosphorusPhosphorusPhosphorusCalciferol52CalciferolCalciferolCalciferolCalciferolPhosphorus53CalciferolCalciferolCalciferolPhosphorusPhosphorus54CalciferolCalciferolPhosphorusCalciferolCalciferol55PhosphorusCalciferolCalciferolPhosphorusPhosphorus56CalciferolPhosphorusPhosphorusCalciferolCalciferol57CalciferolCalciferolCalciferolPhosphorusPhosphorus58CalciferolCalciferolCalc iferolCalciferolCalciferol59CalciferolCalciferolPhosphorusPhosphorusPhosphorus60CalciferolPhosphorusCalciferolCalciferolPhosphorus61CalciferolCalciferolPhosphorusPhosphorusPhosphorus62CalciferolCalciferolCalciferolCalciferolCalciferol63CalciferolCalciferolCalciferolCalciferolPhosphorus64PhosphorusPhosphorusPhosphorusPhosphorusPhosphorusPhosphorusPilot SubcarrierCalciferolDatas SubcarrierFigure 3.1 Fixed Pilot Allocation Frequency-Time ArrangementRandom Pilot AllocationsIn this OFDM symbol agreement, the pilot subcarriers are distributed indiscriminately over each OFDM symbol, while the figure of are kept the same which is specified by the NPset that used. The chief benefit of such allotment is randomness might increase the chance of tracking unpredictable fluctuation in both frequency-selective and time-variant channel. This method shows really important public presentation for utilizing different figure of pilot for channel appraisal, which would be efficient for aggressive channel s. However, as the sender generates random locations for pilots in each OFDM symbol, those location must be sent to the receiving system, so it can utilize those locations tones as pilots for appraisal. Below figure 3.2 illustrates the possible Random pilot allotment agreement over frequency-time sphere for the OFDM system. PhosphorusPhosphorusCalciferolCalciferolPhosphorusCalciferolPhosphorusCalciferolCalciferolPhosphorusPhosphorusCalciferolPhosphorusCalciferolPhosphorusCalciferolCalciferolPhosphorusCalciferolCalciferolPhosphorusCalciferolCalciferolCalciferolCalciferolPhosphorusCalciferolCalciferolCalciferolCalciferolPhosphorusPhosphorusCalciferolPhosphorusPhosphorusCalciferolPhosphorusCalciferolPhosphorusCalciferolPhosphorusPhosphorusCalciferolPhosphorusCalciferolPhosphorusPhosphorusCalciferolCalciferolCalciferolPhosphorusCalciferolPhosphorusCalciferolPhosphorusCalciferolPhosphorusCalciferolPhosphorusCalciferolCalciferolCalciferolPhosphorusCalciferolCalciferolCalciferolPhosphorusCalciferolCalciferolCalciferolCalciferolCalciferolPhosphorusPhosphorusPhosphorusCalciferolPhosphorusPhosphorusCalciferolPhosphorusCalciferolPhosphorusCalciferolPhosphorusCalciferolPhosphorusCalciferolCalciferolPhosphorusCalciferolPhosphorusCalciferolPhosphorusCalciferolPhosphorusCalciferolPhosphorusPhosphorusPhosphorusPhosphor usCalciferolPhosphorusCalciferolPhosphorusCalciferolPhosphorusPhosphorusCalciferolPhosphorusCalciferolPhosphorusPhosphorusPhosphorusCalciferolPhosphorusPhosphorusPhosphorusPhosphorusPhosphorusPhosphorusCalciferolCalciferolCalciferolPhosphorusCalciferolPhosphorusCalciferolCalciferolPhosphorusCalciferolPhosphorusCalciferolPhosphorusPhosphorusCalciferolPhosphorusCalciferolCalciferolCalciferolPhosphorusCalciferolPhosphorusCalciferolPhosphorusPhosphorusCalciferolCalciferolPhosphorusCalciferolCalciferolCalciferolPhosphorusPhosphorusCalciferolPhosphorusCalciferolPhosphorusCalciferolCalciferolCalciferolPhosphorusCalciferolPhosphorusPhosphorusCalciferolCalciferolPhosphorusCalciferolPhosphorusPhosphorusCalciferolPhosphorusCalciferolPhosphorusCalciferolCalciferolPhosphorusPhosphorusCalciferolPhosphorusPhosphorusCalciferolPhosphorusCalciferolCalciferolPhosphorusCalciferolCalciferolPhosphorusCalciferolCalciferolPhosphorusCalciferolPhosphorusCalciferolPhosphorusCalciferolPhosphorusCalciferolPhosp horusCalciferolCalciferolCalciferolPhosphorusPhosphorusCalciferolPhosphorusPhosphorusPhosphorusPhosphorusCalciferolCalciferolCalciferolPhosphorusCalciferolPhosphorusCalciferolCalciferolCalciferolPhosphorusPhosphorusPhosphorusPhosphorusPhosphorusCalciferolCalciferolCalciferolCalciferolCalciferolPhosphorusPhosphorusPhosphorusPhosphorusPhosphorusPhosphorusPhosphorusCalciferolPhosphorusCalciferolCalciferolCalciferolCalciferolPhosphorusPhosphorusPhosphorusPhosphorusPhosphorusPhosphorusPhosphorusCalciferolPhosphorusPhosphorusCalciferolPhosphorusCalciferolPhosphorusPhosphorusPilot SubcarrierCalciferolDatas SubcarrierFigure 3.2. Frequency-Time Random Pilot AllocationLattice Pilot AllocationsFor the Lattice pilot agreement, pilot subcarriers are inserted along both the clip and frequence axes. This pilot distribution in both clip and frequence axes facilitate both time-frequency sphere insertions for channel appraisal. However, the proposed distribution is differs from the traditional Lattic e agreement by that the pilot spacing along frequence axis are non the same. The pilot places are predefined for each NP ­set. While for the clip axis, the pilots swipe the whole OFDM subcarriers by switching their location with each OFDM symbol. Therefore with a specific clip period, the whole subcarriers would been used as pilot tones for preparation. The form for each NPset are known and stored in the receiving system, so it can utilize this form for channel appraisal on the accurate pilot locations. Here once more, the chief benefit for this allotment is to guarantee tracking the fluctuation in both frequency-selective and time-variant channel instead than maintain utilizing the same subcarriers for pilot dozenss, which might neglect to track frequency-selective channels. Below figure 3.3 shows the proposed Lattice pilot allotment agreement over frequency-time axes for the OFDM system.Subcarrier40-Subcarriers Pilot32-Subcarriers Pilot24-Subcarriers Pilot16-Subcarriers Pilot8-S ubcarriers Pilot1PhosphorusPhosphorusPhosphorusCalciferolPhosphorusCalciferolPhosphorusCalciferolPhosphorusCalciferolCalciferolCalciferolPhosphorusCalciferolCalciferolCalciferolCalciferolCalciferolCalciferolCalciferol2CalciferolPhosphorusCalciferolPhosphorusCalciferolPhosphorusCalciferolPhosphorusCalciferolPhosphorusCalciferolCalciferolCalciferolPhosphorusCalciferolCalciferolCalciferolCalciferolCalciferolCalciferol3PhosphorusCalciferolPhosphorusCalciferolCalciferolCalciferolPhosphorusCalciferolCalciferolCalciferolPhosphorusCalciferolCalciferolCalciferolPhosphorusCalciferolCalciferolCalciferolCalciferolCalciferol4CalciferolPhosphorusCalciferolPhosphorusCalciferolCalciferolCalciferolPhosphorusCalciferolCalciferolCalciferolPhosphorusCalciferolCalciferolCalciferolPhosphorusCalciferolCalciferolCalciferolCalciferol5PhosphorusCalciferolPhosphorusCalciferolPhosphorusCalciferolCalciferolCalciferolPhosphorusCalciferolCalciferolCalciferolCalciferolCalciferolCalciferolCalciferolPhosphorusCalcif erolCalciferolCalciferol6CalciferolPhosphorusCalciferolPhosphorusCalciferolPhosphorusCalciferolCalciferolCalciferolPhosphorusCalciferolCalciferolCalciferolCalciferolCalciferolCalciferolCalciferolPhosphorusCalciferolCalciferol7PhosphorusCalciferolPhosphorusCalciferolPhosphorusCalciferolPhosphorusCalciferolCalciferolCalciferolPhosphorusCalciferolCalciferolCalciferolCalciferolCalciferolCalciferolCalciferolPhosphorusCalciferol8PhosphorusPhosphorusCalciferolPhosphorusCalciferolPhosphorusCalciferolPhosphorusCalciferolCalciferolCalciferolPhosphorusCalciferolCalciferolCalciferolCalciferolCalciferolCalciferolCalciferolPhosphorus9PhosphorusPhosphorusPhosphorusCalciferolPhosphorusCalciferolPhosphorusCalciferolPhosphorusCalciferolCalciferolCalciferolPhosphorusCalciferolCalciferolCalciferolCalciferolCalciferolCalciferolCalciferol10CalciferolPhosphorusCalciferolPhosphorusCalciferolPhosphorusCalciferolPhosphorusCalciferolPhosphorusCalciferolCalciferolCalciferolPhosphorusCalciferolCalciferolCalcife rolCalciferolCalciferolCalciferol11PhosphorusCalciferolPhosphorusCalciferolCalciferolCalciferolPhosphorusCalciferolCalciferolCalciferolPhosphorusCalciferolCalciferolCalciferolPhosphorusCalciferolCalciferolCalciferolCalciferolCalciferol12CalciferolPhosphorusCalciferolPhosphorusCalciferolCalciferolCalciferolPhosphorusCalciferolCalciferolCalciferolPhosphorusCalciferolCalciferolCalciferolPhosphorusCalciferolCalciferolCalciferolCalciferol13PhosphorusCalciferolPhosphorusCalciferolPhosphorusCalciferolCalciferolCalciferolPhosphorusCalciferolCalciferolCalciferolCalciferolCalciferolCalciferolCalciferolPhosphorusCalciferolCalciferolCalciferol14CalciferolPhosphorusCalciferolPhosphorusCalciferolPhosphorusCalciferolCalciferolCalciferolPhosphorusCalciferolCalciferolCalciferolCalciferolCalciferolCalciferolCalciferolPhosphorusCalciferolCalciferol15PhosphorusCalciferolPhosphorusEssay Writing Service Fully referenced, delivered on clip, Essay Writing Service.Assignment Writing Service Everything we do is focussed on composing the best possible assignment for your exact demandsTaging Service Our Marking Service will assist you pick out the countries of your work that need betterment.View our servicesFree APA Referencing Tool Create your 6th Edition APA mentions rapidly, easy and for free!Free Harvard Referencing Tool Our free online Harvard Referencing Tool makes citing easy.Free Vancouver Referencing Tool Get aid with your Vancouver referencing with our free online tool.Free Study Guides Everything you need to cognize during your surveiesTopographic point an order now Our experts are waiting to assist you with your essayOur experts can assist you with your essay inquiryGet down your orderNo thanksRequest RemovalIf you are the original author of this essay and no longer wish to hold the essay published on the UK Essays web site so delight chink on the nexus below to bespeak remotion:Request the remotion of this essay

Cross-Border Strategic Alliances and Foreign Market Entry Essay

foundation garmentIt is indisputable that as the world gets globalized, roughly all companies atomic number 18 compelled to expand their grocery storeplace to the international or foreign nations. magnification into the foreign countries is perceived to be associated with umteen positive impacts. However, it has been shown that some entry modes ar detrimental to the performance of the ph unrivalledr or the firm. This implies that before any firm decides to expand, it has to iron different international entry modes and decide the best mode to use. This wallpaper discusses champion of the modern entry modes, called cross-border strategical alliance. The paper allow for achieve this by reviewing cardinal of the detailed article cross-border strategic alliances. abstractThe article entitled Cross-Border Strategic Alliances and extraneous Market Entry by Larry Qiu analyzes how firms be motivated to form cross-border strategic alliances when launching into new securities industrys. The goal of the article essay to answer the question as to why well-nigh firms are forming cross-border strategic alliances and similarly identifying the economic factors that facilitate the formation of much(prenominal)(prenominal) alliances. Utilizing a two- arena, multi-firm and three-stage economic model, the author reveals astonish findings on the manner in which companies inject into international market (Qiu, 2006). The article reveals that the union thunder mug enter into an international market in different ship canal. Some of the focusings take on export and foreign ship investments.Cross-border mergers and acquisition, according to the article is the modern way in which a awkward can penetrate other countries. There are other conventional forms such as export and green-field foreign direct investment (FDI). The article analyzes based on the dissertation statement that multinationals are shifting from the traditional forms such as FDI to modern fo rms such as cross-border mergers and acquisitions and cross-border strategic alliances.The factors that are considered to cast the choice of the entry mode include such aspects as variable cost such as care and contain be and fixed costs. The author argues that a company may set up just one plant in its own country and uses it to serve both the home(prenominal) and foreign markets. According to the article, attempt firm will be introduction into foreign and international countries through export. instead the same firm may opt to set up two plants, one plant in the domestic country and the other in the foreign country. In such a case, the firm will be entering into foreign country through foreign direct investment.The creation of cross-border strategic alliances, according to the article, has compelled most countries to discombobulate from export to FDI. This is because the cross-border strategic alliance is associated with numerous benefits compared with the export strate gies (Qiu, 2006). For example it creates different synergies in the domestic and foreign markets. In addition, it promotes ware alliances, which help each of the allied firms to slenderize turnout costs both in their domestic plants as well as their foreign plants. As far as dispersal costs is concerned, the article argues that the cross-border marketing, which is a product of the cross-border strategic alliance, reduces the allied firms distribution costs in their foreign market (Qiu, 2006).ConclusionThe foregoing analysis has shown why cross-border strategic alliance is becoming the most preferred mode of entry as far as international trade is concerned. Compared to other entry mode methods, cross-border strategic alliances create different synergies in the domestic and foreign markets (Qiu, 2006). Some of the synergies include production cost synergies and distribution costs synergies. These synergies helps the company reduce the production and distribution costs and hence ge t profits.ReferencesQiu, L. D. (2006). Cross-Border Strategic Alliances and overseas Market Entry. Hong Kong University of Science and Technology. Retrieved from http//www.etsg.org/ETSG2006/papers/Qiu.pdf

Marketing Plan: Product and Performance Essay

As individuals become more conscious of your product, make certain they have easy to not only your own product, but to information concerning the item also.The cellular phone is easy to carry, manages schedules, and can perform all the business related tasks. The size itself has become important apart from mobility. The concept that we how are launching is of a radio and music player which is latest in the sense that you can wear it as a fashion accessory. Radio is considered to be one of the most important media apart from television and internet.The item needs to be technologically feasible.20 are extremely popular within the target market. The major target market for our product is the age between 15 and 26. According to the statistics, 30 million Pakistanis how are aged between 15 and 24. Considered in the context of total population (approx.

Think beyond the box, if you wish to launch check your merchandise into the market with a bang.This generation is the technologically accessorized generation, with everything hanging from their clothes, from cell phones to CD players, and computers are a way of life. This is a branded generation, brand names, association with the great life and other different symbols are important. The emerging concept of brand association amongst teens and adults, and awareness will make our product more appealing to the customers. Our Primary objective is to achieve get our product recognized and make the consumers to get performance of the product way much better than their expectations.For instance, you might provide a product that is quality that is high at even a support that is flexible or a premium cost.The higher secondary data for our assignment came from the internet, newspapers and magazines.Current Market Situation:The current market situation is that from the cheapest of cellular phones to the most expensive, every smart phone has at least a radio in it that works from earphones that do the job of an antenna or the smart phones carry wireless radio connectivity. Other than that most phones have music players. In such a market where mobile phones are treated as a necessity from quite a long while we’d enter with a product that has a awful lot of internal memory, long batter and works hand in hand with the fashion.

Even if your merchandise is the most recent economic advancement in the business it is likely to result in complete failure if theres no effective route to get to the target group of consumers.The basic concept that we are launching is of an earring radio and music player which is latest in the sense that you can abrasive wear it as a fashion accessory. We are  launching it under the brand name LAPCA. Radio is considered to be one of the most important media apart from television logical and internet. The major source in use during cricket matches, exercising in the morning and during traveling for work or school.Paid political Advertising How you promote your product is as vital as distribution.People would not need to get their ears pierced to wear long earrings and we bring music player and radio attached to such a small earpiece that would not be noticed much (like the other offerings of attached Bluetooth insert earphones that appear too large).Objectives and issues:Incr ease the profits by at least 10% in the first year of the launch. Issue: How to significant increase the awareness amongst customers about this product?To create 10% market share for the product and to work to improve it further. Issue: What great measure to take to identify the potential customers of the product in the market?To identify 5 potential outlets where to place the product initially.

Each approach good will be different consistent with service or the merchandise youre offering.We will market our product through multiple segment strategy, as we are be targeting GEN X and GEN Y belonging to upper class and upper middle class of our society. Through integral multiple marketing, Moby X can achieve market position as because it is a product which provides mobility, style and fulfills the needs of the consumers.Moby X is a part of the clinical most reliable and trusted technologies belonging to LAPCO which is using Japanese latest technology in it which would further strengthens the reputation it would acquire. Now days, how there is a growing trend of adopting the inimitable style which people will definitely feel after purchasing the product.Following that, you ought to be aware of customers will assign to your merchandise.Market Positioning:Moby X has been positioned in the customers mind as a part of their lifestyle it impeccable suited their personality. It has positioned on the personal following grounds:Made for you exclusivelyLifestyle and technologyEarrings with variety of colors and designFine-looking wrapping and easy to carryStatement:â€Å"Enjoy with Style†Ã¢â‚¬ ¢ Characteristics affecting Adoption:†¢ Relative Advantage: The first of new its kind is being introduced in the market; the concept itself will attract the customer.†¢ Compatibility: Moby X higher range of frequency will make it easier to add main channel and thus more value to the product. Secondly, memory of 20GB to carry your songs and making of playlists.

Marketing is a fundamental important part of business achievement.Age:Our product caters to women ranging from age 15-26 yrs old. Moreover, through our advertisements we have portrayed an active woman who is cold working out or busy in kitchen chores.Occupation:Moby X targets women belonging to each and every type of occupation whether it is a housewife, student logical and working women.Income:Our product Moby X caters to upper class and upper middle class.At times it is helpful to look at recent publication marketing as what it is actually a enterprise.SWOT AnalysisStrengthensBeing first of its kind to be launched in the marketThe smaller sizeThe mobilityThe attractive package and demo included in the gadgetThe exquisite location of electronic gadget’s other outlets in different mallsEasy to useIn accordance with the latest fashionAttractive mix of radio and music player hand in hand as a same fashion accessory Japanese technology, one of the most reliable manufactures WeaknessLimited warrantyRequires proper maintenanceBatteries are to be charged according to usage level thus requires cost to keep the little gadget workingOpportunitiesThe customers are fond of accessories which can help extend our accessories from earrings to rings, bracelets and necklace fair Hearing radio can replace the care tapes as being mobile and fashionable in nature Being a new product creating a new market the competition is minimized to a first great extent The distinctive attributes will outweigh the element of high price The opening of the new malls throughout the country with better electronic outlets will provide a better location to display the gadget There is an opportunity for line extensionNew technology is in its growing stage which helps attract customers with new its distinctive attributes The interests of teenagers in acquiring latest technology will further increase the market share Computer system placed at the electronic outlets could self help provide fr ee demos of the product at the outlet A survey at the outlet about the buying experience of the product and after sale experience can great help make the product more effective and increased customer satisfaction The smaller size and mobility if appreciated could provide line extension for the productThreatsThe electronic market is still under developed in PakistanThe fluctuating electronic logical and political conditions of the country can hinder the sale of the product Less awareness amongst the public about the electronic items The training of sales person for the productCompetitors can come up start with a similar and better product before our product is established The higher price of the product could lead to duplicate products in the market The health conscious people could negative resist the productThe fashion conscious people may not take the initiative to buy the productThe analytical buyerMarketing Environments (PEST ANALYSIS)Political:The fluctuating political environm ent in the country can be dangerous. Since the gross product being developed is manufactured in another country the support of the government is required to keep the government conditions in import and export stable logical and to strengthen relationships with the other country to grow the business further. Economical:The product that is being launched is an expensive product the economic conditions will determine the national income or the buying power of the consumer which indirectly will determine whether the people would be willing on the products that are not part of their basic needs.Social:Since the product is an earring radio and music player which would be fixed in an earring placed quite close to the ear can be considered as dangerous unlooked for the ear.

Your marketing program should begin with an executive summary.Moby X direct competitors are small radios (ear piece) and new mp3 players that can fit in ear easily.COMPETITIVE ADVANTAGEMoby X is not just a FM radio with music player but it is consider also a blend of fashion and technology. Long lasting Japanese battery gives it an edge over other mini radios logical and music players that have maximum life of 2-48 hours on continuous use. Providing maximum FM band range from 87-108 MHz among new its competitors who offer mini radios with FM band 88-108 MHz Furthermore, adding value to the music player with 20GB built-in memory which wouldn’t look small for at least 10-15 years from now.You want a marketing program, to increase your organization.Channel and former logisticA value delivery network is made up of the company, suppliers, distributors and ultimately customers. Here will be a layer of intermediaries that good will perform work in bringing our product and its o wnership closer to the final buyer. For our earring local radio and music player we will have both a direct and indirect marketing channel. We will have a customer marketing channel.

Marketing own plans are included in business plans, offering data demonstrating investors the way the corporation will increase and first and foremost how they how are going to guarantee a return on investment.LEVELS OF PRODUCTCore ProductMoby X provides a solution to its users that connect them to the global world and at the thk same time add value to their beauty. It is smallest in size but greater in quality and style that’s what the consumers want. Actual ProductMoby X, an earring radio and a music player.Augmented ProductCustomers are provided with the free demos of the product on computer system installed at the outlets and for further understanding, instruction booklet is also provided with Moby X.In addition, it can be explained as a method which helps a business to choose the best common use of its assets to achieve corporate aims.PRODUCT COMPOSITIONProduct Quality:Moby X works great, everywhere in the world, under brand name LAPCO using Japanese microchip techn ology logical and providing the FM band from 87 to 108 MHz’s Stereo-sound is really excellent plus 3-years money back warranty is also given. Product Features:Push-button Auto Seek new Microchip Technology so you can immediately and perfectly tune in stations (Automatic FM Tuning).Provides high quality stereo sound.Long last many Japanese battery included.

Seemingly, however good it is, a plan cant implement itself.Ideal for use in parties, sports, travels, hiking, working, Jogging, bike riding, boating, fishing, picnics, reading, camping, skate boarding, gift giving, foot and vehicle surveillance, to pass the time while waiting for subject, anywhere, everywhere, in the form of earring as simple microchip (radio). A music player main memory of 20GB built-in.Product Style and Design:It comes in many splendid colors with different style for female. It is designed in a way so as to increase portability.The advertising program would then summarize the objectives which need to be achieved in order to achieve the fifteen percent increase.Packaging:Moby X what comes in a square and heart shaped gift box.Labeling:All the important information is mentioned on the label. The label contains the name of the product, name of the manufacturer and distributors, warranty limit, warnings, guidelines on usage.Product Support:A booklet on guideline s regarding the product is provided with Moby X.

Done properly, your advertising plan is currently going to be the detailed roadmap you follow enhance the achievement of your company and to acquire customers.The price is aligned with other marketing mix covering the promotion, placement and product.Cost:The political organization has tried to achieve economies of scale but not the cost of quality. The cost is being monitored and is kept to a minimum by choosing the best second deals given by the supplier and managing the cost accordingly.Organizational Considerations:The price set has been influenced by different functions of the organization including the finance, manufacturer, sales logical and marketing and the higher  management.With your promotion plan bundle, you will have the ability to construct a advertising and marketing program.44ZI AM Radio Rs. 8405Tiny FM Radios (China Toy Factory Inc)Rs.1200Mini Mp3sRs. 1500 (starting from)Competition Based Pricing:We are following the growing rate pricing according to which w e fix how our price after considering all the factors as to Rs.

PROMOTIONMoby X being a new product in the market would require intensive advertising. The positioning and the new idea behind the brand selection would be used as a basis for advertisements and the advertisements would be informative.ADVERTISINGRadio:Radio FM channels would be able to attract the major cream who could use our product and create a positive word of mouth for others. Since they being the regular radio good listeners would be excited to use this product as they could carry the radio with them.Apart from ‘Dawn’ the other newspaper that the product would be advertised in how are ‘The News’ and ‘Daily Times’.Magazines:Moby X being a technology product it would be advertised in magazines as ‘SHE’ a leading magazine. Another magazine that is famous amongst out flat major target segment the teens is ‘Young Times’. It is Dubai based magazine is especially for kids.Television:The few major channels as HUM TV and GEO TV will be given the task to advertise the product.Websites:Msn.com/Click on line a website providing information regarding new technologies, funmaza.com a famous website viewed by most of the Pakistanis and Apniisp.Action ProgramsJuly: We good will launch a sales promotion campaign in Karachi city which should be estimated at around RS. 2 Million. During this period our main aim is to make the consumers aware of the product through excessive adverts it is  essential for us to educate our dealers and consumers properly. Our main conscious awareness campaigns will be concentrated toward the television and internet it will fix in a relatively low and economical budget.